Television commercials often tend to trivialize those things in life that start off simple yet in reality offer inherent challenges all their own.
The actors in the commercial effectively setup a situation in which the products are easy to use --- at times so deceptively simple a child can use them effectively.
In reality however there may be hidden product considerations and design concerns that the advertisers and product promoters may have neglected to consider in their overall commercial presentation.
Whenever an advertiser overlooks a product's potential to frustrate customers they are effectively closing the door on increased sales and product acceptance.
My major complaint involves Pillsbury Crescent rolls and the almost impossible way the dough inside the container refuses to exit the carton no matter how hard a person tries to coax, cajole, pry and eventually tear apart the cardboard wrapping.
I have tried on several occasions to bake the crescent rolls and sample them for myself. The commercials show the ease with which the package opens when gently and lightly tapped on the edge of a kitchen cabinet top. The dough almost leaps from the cardboard enclosure.
Many times in the past few months I have banged the very life out of the container and at no time did the dough ever vacate the packaging willingly. The cardboard is resistant to any and all attempts to split it apart and empty it of its doughy contents.
Out of frustration I eventually throw away the unopened container and abandon all hope of ever baking the rolls for myself. Although I fervently vow to never, ever purchase another crescent roll package ever again my personal feelings do mellow over time and I find myself at the grocer's freezer display purchasing the uncooperative dough.
A number of web sites claim that the dough is extremely versatile to use and offer numerous tasty recipes praising the dough as a perfect base of operation. At no time do any of the sites demonstrate how to effectively open the container and remove the moist dough from its cardboard packaging.
I harbor no ill will against the Pillsbury Corporation and the many fine products they offer consumers. I only wish they would redesign the crecent roll packaging so that more folks like myself could effectively remove the soft dough , place it in the oven, bake it and eventually sample the rolls without the initial frustration.
